Since 2015, Tunco has served delicious Asian-inspired noodle dishes to the people of Oslo. For the entrepreneurs behind Tunco, it has always been an important premise that the food should be sustainable, made from good ingredients and with integrity. Tunco has fine cuisine quality, but at street food prices.
The restaurant has built up a conscious and committed fan base, but over the years they’ve faced brand challenges as they’re looking to expand. They had an identity that was too anonymous and neither played along with their food nor captured people’s interest beyond their niche target group.
The reimagined identity plays on the link between food and sensory impressions. It works as a translation of how a meal, or new taste can create transcendent experiences and take you on a journey. The characteristic illustrations are interpretations of ingredients and flavor combinations. The color palette and photo style were developed as a nod to Asian cuisine, without tying itself to any singular origin.
Credits
Illustration: Robin Snasen Rengård/byHands
Illustration: Robin Snasen Rengård/byHands
Food photography: Tommy Andresen
Food stylist: Mette Mortensen
Typefaces
